What is so powerful about offline marketing?
The more I work with small businesses, the more I am convinced offline marketing is the way to go. Online marketing will always be a component. And do not give up your online efforts. Far from it. I...
View ArticleWant to know a marketing secret?
Split testing has been around since marketing began. Anyone in the biz recommends split testing everything. When the world moved online, most people forgot this lesson. Think about that. What happened?...
View ArticleDay to Day Business “stuff” Getting You Down?
Are you struggling to grow your business? Well, the good news is your not alone. I know tons of businesses in your situation. Particularly with the economic times we’ve had in the last few years,...
View ArticleCan You Ditch PayPal?
I’ve been asked a couple of times now something along the lines of: “Should I accept PayPal”. In the past I would have said a qualified yes. Always offering more pay methods can increase sales: however...
View ArticleCoupons – Think Outside The Box….
We listened to one of our clients goofy ideas! What about allowing a “coupon” to add a product(s) to a users’s cart during the checkout proces? We thought that was a great idea and implemented it...
View ArticleCheckout This Cutting Edge Shopping Cart Feature!
The postive response to our new coupon feature has be tremendous. Money off is what comes to mind first when you think of coupons? Right? That’s the typical reaction. We have put coupons on steriods...
View ArticleFollow McDonalds And Super Size!
Do you ask for the upsell in all of your sales? Why not? You have finished the sale, the prospect is ready, in a many situations (not every one) present the upsell is the correct thing to do. It should...
View ArticleCan Your Cart Mimic Your Site?
Being able to customize the look and feel of a shopping cart – so that it seemlessly looks like your site – is critical. Any idea what the best mechanism is to change the L&F? CSS. If you (or your...
View ArticleHow To Protect Your Email List When Blasting…
If your online, how can you not be many email lists? For the same marketer, I’m on several of their email lists. This evening before bed I looked at my inbox and felt like I was being spammed by a...
View ArticleHow Can You Management Offline Affiliates
I was purusing an affiliate training blog today. It was actually 7 tips spread across 7 days in a followup sequence. Even though his subject lines were awful, he did most things right with the series....
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